Thanks, Blockbuster!
The checkout guy at the local Blockbuster did me a favor tonight. He helpfully pointed out that I had rented five movies from them in the past seven weeks, and would therefore benefit from paying for their Upgraded Special Movie Card Thingie. This didn’t have the effect on me that was intended, I’m sure, because I’ve realised that I’m spending too much damn money at Blockbuster, and will instead now subscribe to Greencine.
(unless someone has a better suggestion, of course)